Alex is the face of equestrian sport for China. He was dubbed “One in a Billion” when he was the first rider ever to represent China at an Olympic games, moreover at his home Olympics. He is very popular with both the Chinese press, as a passionate advocate for a thrilling new sport and the lifestyle that goes with it, and with the international press, as an articulate and charming Chinese Olympian.

In 2012, Alex was referred to as “one of the 10 most handsome equestrians on the planet” in the Horse Rider’s Journal.

His media and PR appearances in 2013 reached audiences in excess of 400 million as a result of interviews and profiles on Beijing TV, Xinhua, Chengdu TV World Traveller TV and many others. Furthermore, Harper’s Bazaar ( China) photographed him in front of Blenhaim Palace as did Vogue (China) at Ascot.

Alex was profiled in a short film entitled Passion which was shown as part of the European Film Festival in Beijing, Guangzhou and Chengdu in November 2013. In December that same year, he was honoured to present the prize for Best Newcomer at the first ever Chinese International Film Festival in London.

2014, the Year of the Horse, his appearances in World Championships and Regional events have propelled Alex into the spotlight with the media, TV and glossy magazines, covered by CCTV, CNN, BBC, New China News Agency, as well as The Bund (Shanghai), GQ, Elle-Men, Tatler and mainstream press. Vogue Italy flew one of their top photographers to Manchester to shoot Alex for a profile in their editorial piece “Men’s Passions” for their December 2014 issue.

For 2015 Alex has been selected by the FEI (governing body of equestrian sport) to appear alongside Sir Mark Todd in a worldwide advertising campaign Champions in collaboration with CNN.

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Press Quotes:

Alex Hua Tian… What They Are Saying

“To this day most of us remember Alex Hua Tian’s stunning debut in 2008 as he left the first hoof prints in China’s first Olympic equestrian venue.” People’s Daily, May 2014

“… tall, handsome, marketable, has achieved Beckham-like status in his native land as the first Chinese Olympic equestrian”
Daily Express, UK

“It is no surprise that he has been taken to the hearts of the Chinese media. Good looks, a leading role in a new sport for China and, of course, the Eton factor, made the papers there refer to him as ‘one in a billion,”
Sir Matthew Pinsent, The Times

“Alex possesses great talent, and reinforces this with sympathetic riding, good horsemanship, and a mature, balanced attitude to his success.“ Princess Haya, President of the FEI on awarding Alex the inaugural Rising Star Award in Copenhagen

“Alex Hua Tian – One in a Billion – Inspires a Nation”, Cover of Equestrian Lifestyle

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